| Front Cover |
Book Details |
|
| Author |
|
| Selling Price |
$24.50
|
| Genre |
Business |
| Publication Date |
1989 |
| Format |
Hardcover |
| Publisher |
Doubleday & Company, Incorporated |
| Language |
English |
| Extras |
Dust Jacket |
|
| Plot |
To realize your biggest dreams you must scheme and connive and convince others to play along with you, says Al Neuharth, founder of USA TODAY and former chairman of Gannett.
This is much more than a story about newspapers or about big business. It's a blueprint for men and women in any field to deliver on their own dreams. And it's developed by a once poor country kid from South Dakota who became a multimillionaire media mogul.
The person who created the country's first national general-interest newspaper - while everybody else said it couldn't be done - tells how he did it.
Neuharth takes you inside boardrooms and newsrooms. He reveals how he developed his maverick management style and with it revolutionized Gannett, from a small group of what were called "shit-kicker" newspapers to a global media giant.
His unusually candid account of success and failure is no-holds-barred, no names spared. Neuharth advises those who want to move up in their world:
- How to be ready always to rock the boat.
- How to best the boss.
- How to beat backbiting with backbone.
- How to write your own rules and form your own club.
- How to wear a bull's-eye on your chest and shake off the darts and arrows that hit you.
- How to scuttle the S.O.B.S who are trying to get you.
- How to get what you want by using the right mix of niceness and nastiness.
- How to stop critics from compromising your dreams.
- Above all, how to have fun playing the game.
Yet despite Neuharth's huge successes, he shows how a few failures along the way can be good for you.
He details how his own naivete doomed his first business venture when he was twenty-nine. And how his ego killed what would have been the world's biggest media merger when he was sixty-one.
Neuharth retired as Gannett chairman in 1989, at age sixty-five. He writes a weekly column called "Plain Talk" for USA TODAY and other Gannett newspapers.
He does his writing on a 1926 Royal type-writer in a treehouse he built at Pumpkin Center, his seven-acre oceanfront estate in Cocoa Beach, Florida.
From there, he overlooks the launchpads of the Kennedy Space Center, where Neuharth says "there is more vision per square mile than anywhere else in the world."
Jacket photographs by Deborah Feingold
Black and white photograph by T. Umeda
Printed in the U.S.A.
from DUST JACKET |
| Personal Details |
| Dedication |
For my dear departed Mom, Christina: May she relish these remembrances. |
| Condition |
Very Good |
| Owner |
FamilyHistorySites |
| FHS ItemID |
20040566 |
|
| Product Details |
| LoC Classification |
Z473.N37 1989 |
| Dewey |
070.5 092 20 |
| ISBN |
038524942X |
| Edition |
1st Edition |
| Nr of Pages |
372 |
|
|
